tag:blogger.com,1999:blog-4260856884063947649.post1781316189892419467..comments2009-11-23T13:55:02.666+11:00Suzehttp://www.blogger.com/profile/13811311694307770436noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4260856884063947649.post-86258417099987719582008-12-14T17:09:00.000+11:002008-12-14T17:09:00.000+11:00I didn't actually hear anything at all about this - and I'm working with an ex-NAB colleague, and in the banking space. I completely understand why Cheryl's post was taken down, but it would have been interesting to have read it (off topic, but wouldn't it be great to have some type of blog timeline tool where you could see various posts in a story how they rolled out over time?).<BR/><BR/>Anyway, this isn't the first example of it's kind where the blogosphere has reacted to a poorly executed corporate blog (<A HREF="http://www.amazon.com/gp/product/047174719X?ie=UTF8&tag=mathewsanders-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=047174719X" REL="nofollow">Naked Conversations</A> has some great case studies)<BR/><BR/>I'm glad that you're promoting the change from crucifying corporates that get it wrong, and instead helping them with constructive criticism instead.<BR/><BR/>The positive case studies is a good idea too!<BR/>Personally I think that with the current global economy, now is one of the best times that banks can be using social media to help reach out to customers and have an authentic conversation with them.<BR/><BR/>Here in the New Zealand market we have <A HREF="http://www.raboplus.co.nz/blog/default.aspx" REL="nofollow">RaboPlus</A> who are running a very nice successful blog, and ASB which I think are struggling (for a number of reasons) their <A HREF="https://www.asb.co.nz/section85.aspx" REL="nofollow">overall approach to blogging</A> (which they've branded as Antenna), but on the other hand for specific situations they have used blogging as a great medium for <A HREF="https://www.asb.co.nz/section85.aspx" REL="nofollow">getting feedback on new functionality</A>, and even better - acting on this advice.<BR/><BR/>As well as keeping case studies of what works, I think it would be useful to point out what isn't working, and offer constructive feedback for change.<BR/><BR/>Have you had any thoughts on how the case studies could be managed? Perhaps as bloggers we could agree on a common Delicious tag to link the case studies togeather?Mathew Sandershttp://www.blogger.com/profile/12030904576818100210noreply@blogger.comtag:blogger.com,1999:blog-4260856884063947649.post-18898443998330357342008-12-02T09:38:00.000+11:002008-12-02T09:38:00.000+11:00Like all the others you name, I will always point out what I see as social media business use successes. I have mentioned more than one the shift in perception that I and others have made with respect to Telstra and BigPond over the latter half of this year - they are listening and engaging really well.<BR/><BR/>Equally, we'll all also point out what we see as failings and call into question the advice the businesses are being given when they make mistakes. But I think you'll also find that we largely try to offer a handful of constructive advice about how businesses like NAB can find value in their mistakes and move ahead with successes. Trouble is, they mostly don'tStephen Collinshttp://www.blogger.com/profile/14102634648408085747noreply@blogger.com